Tree-lined Hollywood Boulevard looking west in 1905

Hollywood, California

Hollywood was a startup.

A century ago, outsiders came west with unproven technology, borrowed money and little more than dirt roads to build on. They struggled, improvised and failed, then tried again, and they created a new world in Southern California.

We work in their footsteps, helping today's founders build something real from the ground up.

Message us Our approach

Hollywood Boulevard, 1905. USC Libraries / California Historical Society.

OrganicStartup helps Internet and mobile startups start.

Growing businesses the old-fashioned way, without artificial substances.

Hollywood, ca. 1905. USC Libraries / California Historical Society.

A steam train hauling dirt along an unpaved road while workers dig beside it — Building the roads before the city. USC Libraries / California Historical Society.

Our approach

Great companies grow out of real problems, not synthetic business plans.

We incubate, invest early and roll up our sleeves on strategy, deals and fundraising, working beside founders rather than above them.

Solve your own problem
Build what you or your peers need every day.
Keep the burn low
Grow on early revenue and small checks before chasing venture capital.
Iterate, then scale
Win a small, loyal user base first. Spend on marketing once it works.

Companies

Founders we work beside

HealthInReach

A price-transparent marketplace where self-pay patients compare doctors, dentists and eye doctors.

ElephantDrive

Simple cloud backup for photos, videos and documents, built on Amazon S3.

trueRSVP

Casual event management that predicts who will actually show up, based on guests' past behavior.

MyXongs

Licensed music for social venues, with customers choosing the songs they hear.

FestFriend

Helps festival-goers discover new artists, keep up with friends and meet new ones, even with barely any signal.

NotchUp

A recruiting marketplace that pays professionals for their time: for job interviews and for referring great candidates.

WhatTheyPlay

Helps parents understand the video games their kids play, and decide which ones fit their family.

GreatVets

A marketplace bringing transparency to the veterinary industry, helping owners care for their best friends.

Emergency Kits 4 All

Helps families stay safe by preparing for the unexpected.

A studio lot rises from open fields. USC Libraries / California Historical Society.

Message us.

Tell us the problem you can't stop thinking about, and who else has it. No business plan required. We read every message.

Hollywood Reservoir and the hills above. USC Libraries / California Historical Society.